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Process of defining a company's core attributes and
values, from which a brand and brand image are visually
built. In marketing, a brand is the symbolic embodiment
of all the information connected with a product or service.
A brand typically includes a name, logo, and other visual
elements such as images or symbols. It also encompasses
the set of expectations associated with a product or
service which typicaly arise in the minds of people.
Such people include employees of the brand owner, people
involved with distribution, sale or supply of the product
or service, and ultimate consumers.
Riveredge Design understands how branding
works. We are ready to share our knowledge a translate
our experience into your brand either new brand or ad
hoc solutions.
The Logo is an identifying symbol used to advertise
and promote an organization, event, product or service.
Usually, such symbols combine pictorial and textual
elements in a distinctive manner. When consisting solely
of stylized textual elements, such symbols are referred
to as logotypes or wordmarks.
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Not only used
in print but in any media setting. The visual
should be clean and simple. Easily recognizable
in color or black and white. The logo should also
be able to stand alone without the logotype.
BSSA
Logo and Logotype designed for Barbara Shafer
Associates in Cambridge, MA
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