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Branding
Process of defining a company's core attributes and values, from which a brand and brand image are visually built. In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimate consumers.

Riveredge Design understands how branding works. We are ready to share our knowledge a translate our experience into your brand either new brand or ad hoc solutions.

Logo Design
The Logo is an identifying symbol used to advertise and promote an organization, event, product or service. Usually, such symbols combine pictorial and textual elements in a distinctive manner. When consisting solely of stylized textual elements, such symbols are referred to as logotypes or wordmarks.

Not only used in print but in any media setting. The visual should be clean and simple. Easily recognizable in color or black and white. The logo should also be able to stand alone without the logotype.

BSSA
Logo and Logotype designed for Barbara Shafer Associates in Cambridge, MA